{"product_id":"lily-lolo-mineral-concealer","title":"Lily Lolo Mineral Concealer","description":"\u003ch4 class=\"page-heading classyunicodedone\"\u003eModern Natural Beauty\u003c\/h4\u003e\n\u003cp\u003eWe believe that feeling confident in your own skin is an incredibly powerful thing. Our makeup is created for everyone, using only the best natural, innovative and cruelty-free ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eWhat it is:\u003c\/strong\u003e\u003cbr\u003eA high-performance Mineral Concealer that delivers exceptional coverage in a soft, delicate loose powder format. Designed to conceal blemishes, imperfections, and dark circles, this formula is vegan-friendly, non-comedogenic, and suitable for all skin types. Comes with a lockable sifter for mess-free application and easy storage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003cbr\u003eEffortlessly disguises problem areas while maintaining a natural, soft matte finish. Infused with Kaolin, a clay-based mineral, the concealer absorbs excess oil and offers long-lasting wear without clogging pores. Active ingredients support oil control and help soothe the skin with subtle healing benefits. The colour is buildable in layers, allowing you to customise your coverage without caking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides full coverage for blemishes, redness, and dark circles\u003c\/li\u003e\n\u003cli\u003eKaolin clay absorbs oil and extends wear time\u003c\/li\u003e\n\u003cli\u003eHealing and oil-controlling ingredients calm the skin\u003c\/li\u003e\n\u003cli\u003eBuildable formula allows customised application\u003c\/li\u003e\n\u003cli\u003eSoft matte finish for a natural, perfected look\u003c\/li\u003e\n\u003cli\u003eOil-free and suitable for all skin types\u003c\/li\u003e\n\u003cli\u003eVegan-friendly and non-comedogenic\u003c\/li\u003e\n\u003cli\u003ePackaged with a lockable sifter for clean, easy use\u003c\/li\u003e\n\u003cli\u003eBest applied with the Concealer Brush\u003c\/li\u003e\n\u003cli\u003eAvailable in 4g–5g sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIngredients:\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eKaolin, Zinc Oxide [+\/- CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide), CI 77492 (Iron Oxide), CI 77499 (Iron Oxide)]\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eApplying concealer after your foundation will mean you use less as you’ll only use it in the areas that it’s needed. If your concealers is a little light, try applying underneath foundation or mix with a little foundation. You can mix mineral concealer with your foundation and apply with a Super Kabuki for heavier coverage all over.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e1. Sprinkle a little concealer or corrector into the lid of your jar.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e2. Using your Concealer Brush or Flocked Sponge swirl into the minerals to pick up product and tap off excess.\u003c\/p\u003e\n\u003cp\u003e3. Starting where coverage is needed most, apply in small, circular, buffing motions; continue applying in light layers until your desired coverage is achieved.\u003c\/p\u003e\n\u003ch3 class=\"classyunicodedone\"\u003eWhat Sets It Apart\u003c\/h3\u003e\n\u003cp\u003eOur Mineral Concealer offers targeted coverage with a featherlight feel—perfect for masking imperfections without masking your skin. Made with pure mineral pigments, it blends seamlessly to brighten under eyes, neutralise redness, and disguise blemishes, all while being gentle on sensitive or breakout-prone complexions.\u003c\/p\u003e\n\u003cdiv class=\"highlight-blocks\"\u003e\n\u003cdiv class=\"highlight\"\u003e\n\u003cstrong\u003eNatural Coverage\u003c\/strong\u003eEffectively conceals dark circles, redness, and blemishes without caking or settling into fine lines.\u003c\/div\u003e\n\u003cdiv class=\"highlight\"\u003e\n\u003cstrong\u003eBreathable Formula\u003c\/strong\u003eFinely milled minerals allow skin to breathe while offering buildable coverage that feels weightless.\u003c\/div\u003e\n\u003cdiv class=\"highlight\"\u003e\n\u003cstrong\u003eSensitive Skin Friendly\u003c\/strong\u003eNon-comedogenic, talc-free, and free from synthetic dyes or fragrances—ideal for even the most reactive skin.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cblockquote\u003e“I created this to be that one product you reach for when you need to look fresh and rested—without feeling like you're wearing makeup.”\u003ccite\u003e— Vikki, Lily Lolo Founder\u003c\/cite\u003e\n\u003c\/blockquote\u003e","brand":"Lily Lolo","offers":[{"title":"Barely Beige","offer_id":57913845252480,"sku":null,"price":11.5,"currency_code":"GBP","in_stock":true},{"title":"Nude","offer_id":57913845285248,"sku":null,"price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/8499\/7248\/files\/Mineral-Concealer-Barely-Beige__51559.1600534151.jpg?v=1776595929","url":"https:\/\/pasturesnewhealth.co.uk\/products\/lily-lolo-mineral-concealer","provider":"Pastures New Health","version":"1.0","type":"link"}